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Intertextuality
Intertextuality was first highlighted by Julia Kristova suggesting that all texts connected to each other whether they’re intended to or not, borrowing and referring to old media texts to produce something new often used to create a sense of nostalgia.
However, depending on an artist's objective, intertextuality can be used for a variety of reasons and in a number of different ways. Roland Barthes proposed the separation of the author from the text in his essay "Death of an Author" stating that once a work is created, it takes on a life of its own and is open to multiple interpretations and links with other texts; a text is a complex web of references, allusions, and connections to other texts and cultural contexts.
Homage
Homage is an imitation of another work. It pays tribute to and honors the source work.
In the music video for Look What You Made Me Do, Taylor Swift pays homage to Michael Jackson's Thriller.
Bricolage
Bricolage is combining various media texts to form a new text.
We can see this in Coldplay's The Scientist where they use computerized special affects to make the entire video seem in reverse however Chris Martin, the singer, seems to be singing along accurately.
Calque
Calque is showing another language or culture in a media text.
Basement Jaxx portray the Indian culture in the music video of Romeo.
Parody
Parody is the act of mocking or making fun of a certain song, artist, genre, or cultural phenomena through humor, satire, or imitation.
"Weird" Al Yankovic's Amish Paradise is a parody of Coolio's Gangsta's Paradise.
Translation
Translating the lyrics and meaning of one song to a different language.
Cupid by the South Korean music sensation Fifty-Fifty can be seen as an example of this as the song has official Korean and English versions.
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